So what the f- is that? But you want me to keep giving you my music but somebody’s making the money and it ain’t me. “So you get 100 million streams and you don’t make a million dollars. “Nobody in here can tell you what a stream adds up to. Later in the chat, he contextualized the move as part of a broader effort to put power back in the hands of artists. Snoop’s comments echo a common critique of the low royalty rates paid out by DSPs like Spotify and Apple Music (notably, the Death Row catalog is still available on Tidal). “So what I wanted to do is snatch my music off, create a platform, which is something sort of similar to Amazon, Netflix, Hulu, there’ll be a Death Row app.” In the meantime, the rapper continued, Death Row music “will live in the metaverse” - reiterating a previous claim he made in February that the company would operate as “an NFT label.” “Those platforms get millions and millions and millions of streams and nobody gets paid other than the record labels,” said Snoop.
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